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Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k... (139 views)

7 Super Ways To Drum Up More Sales
1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your... (107 views)

Why Most Marketing Videos Don’t Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given ... (107 views)

Get Over Your Resistance to Sales
I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply ca... (103 views)

5 Ways to Mine Gold From Your Testimonials
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate th... (87 views)

5 Ways to Educate Your Prospects for More Sales
5 Ways to Educate Your Prospects for More Sales It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount. Education-Based Marketing creates de... (109 views)

Internet Advertising Schemes to Avoid
For those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiat... (85 views)

Find Your Niche & Follow It - Part 1
In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the peo... (113 views)

7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, wri... (93 views)

Keyword Research Made Simple!
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using. Your keywords are the words and phrases tha... (84 views)

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