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Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens th... (89 views)

3 Things You Should NEVER Do in a Joint Venture
A joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don't t... (116 views)

7 Traffic Generating Sites You Never Heard of But You Should Be Using Now
There are tons of free traffic generators you can use to build traffic to your site. Some are better than others, but before you go signing up for 50 accounts, let me give you a couple of tips, as we... (89 views)

9 Tips for Great Design of Your Marketing Materials
1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ... (85 views)

Finding Your Client's Business Problem Leads to Better Copy
WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble... (102 views)

Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says... (100 views)

Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing y... (113 views)

Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to cr... (73 views)

The Psychology of Urgency: Make Them Want It Now!
“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.” Tired of excuses? Looking for a mo... (90 views)

As a Realtor, How Do I Attract Listings?
Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless of who these realtors work for; GMAC, Century 21... (95 views)

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