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Article categories: Customer | Cash flow | Joint ventures | Sales | Make money | Income | Loans | Financing | Advertising | Business | Small business | Home business | Home based business | Niches | Competition | Profit | Public relations | Marketing | Copywriting | Decision making | Entrepreneurs | Referrals | Business plan | Network marketing | MLM | Assets | Managers | Affiliates | Product | Money | Offshoring Shorten Sales Cycles in Complex Sales Environments Help buyers discover the answers they need to understand and align all of their decision variables. In complex sales, salespeople often find themselves negotiating their way through a web of decision... (119 views) Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out ... (132 views) Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use ... (105 views) It's Better When They Tell Them You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down? Because... (87 views) What's Love Got To Do With It? Customer Loyalty, we all want it. Don’t we? Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to g... (233 views) The Top 10 Powerful Tools for Growing Sales Through Creating Connection Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more valu... (87 views) How SPAM Sells Sex, Greed and Survival The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival. Selfish SPAMMER messages are more clear to understand than all the subtle ... (86 views) Sales As A Positive Experience No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't wan... (101 views) Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business in... (96 views) Customer Loyalty in the Technology Industry For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products and services touch nearly every area of our li... 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