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The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell i... (264 views)

Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service o... (101 views)

How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create... (117 views)

How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your c... (84 views)

"My Child Has Opie Eye!"
7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Huh?...  My mind is spinning trying to process this information, ... (137 views)

Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your p... (78 views)

Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interesting... (75 views)

Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree ... (74 views)

The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effective... (76 views)

Tackle a Newsletter and Come out on Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason --... (80 views)

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