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USP for Profit
Does Your Business Have A Unique Selling Proposition? I am amazed when browsing new web sites, ebooks and publications how similar they all are, with nothing to separate one from another. They all tell the same story, sell the same product or publish the same information. This is particularly true for ebooks with resell rights and the sites that sell them. They are all lacking one thing, one vital ingredient, the one thing that could dramatically improve their success. A Unique Selling proposition! Without a U.S.P your business is average and bland, you just blend in and there is nothing to separate you from your competition, you become just another face in a very large crowd and as a result you are damaging your business and your profits. I DON'T WANT YOU TO MAKE THIS SAME MISTAKE. So what is a Unique Selling proposition? and how can it dramatically increase your profits and success? A Unique Selling Proposition is the distinctive benefit or advantage you provide to your customers over your competition, it is what sets you apart from your competition and allows you to stand out from the crowd. What is it that you do different from your competitors? Why should prospects purchase from you instead of your competition? what advantage or benefit do your customers receive by doing business with you, what benefit do you provide to them for doing business with you over your competitors? The answers to these questions are your Unique Selling Propositions. If you cannot identify what is unique about your business, what distinct advantages and benefits you provide to your customers over your competition then you are in dangerous waters, but all is not lost. It's time to develop your USP! But how do you pick a Unique Selling Proposition? You must first identify which needs are going unfulfilled within your industry, look at your competition and develop ways that you can do things better. Find the benefits and advantages that you can provide to your prospects and customers which will make you stand out from the crowd. Your goal is to develop your USP so that it would be complete madness for potential customers to do business with anyone but you. Possible USP's could be... Large discounts. A wider choice of products or services. Convenience. Higher quality products or service. A far superior level of customer service. Greater value for money. A longer and more comprehensive guarantee on your products and services. Any other distinct benefit or advantage you can provide that your competition doesn't. You can choose one or multiple USP's, try to look for and address a void in the marketplace that you can fill. But a word of warning, choosing a USP that you cannot fulfil will prove counterproductive. Once you have developed a Unique Selling Proposition, you must then put it to work. You need to integrate your USP into everything you do, integrate it into all of your promotional, marketing and advertising material, integrate it into your web site, your email ad copy and any other form of marketing you do. You need to live and breathe your USP, clearly and constantly demonstrate it at all times. This may prove difficult but it will pay dividends as your USP is what sets you apart from your competition and will benefit your customers. You should be able to clearly state your USP in a sentence or short paragraph, refine your USP down to its bare bones, you want to be able to communicate a simple, powerful and clear benefit of doing business with you over your competition. Now is the time to take action and begin work on your USP, don't leave it a moment longer, it's time to stand out from the crowd and here is a reason why: I have some good news for you... Right now, almost all of your competition does not have a USP. If you can develop a winning USP and communicate it to your prospects and customers, you are in a VERY powerful position. Can you see the potential? Until next time, Here's to your prosperous future and winning USP's... All the best. Robert Rowlandson. Copyright © Robert Rowlandson 2002. PROFIT AND SUCCESS Discover how the internets No.1 ezine will increase your profits and your success for FREE starting today! Join the growing number of smart businessmen and women just like you who are gaining the upper hand on their competition by subscribing to the Profit and Success Ezine. DON'T DELAY, JOIN THE WINNING TEAM NOW! http://www.profitandsuccess.com
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