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Holiday Time is Customer Appreciation Time

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By Tom Falco (c) 2003

Have you thought about one-on-one or one-on-group promotion?

Basically, instead of sending out your usual mailing and advertisements, try something else - while still using your usual marketing techniques. Don't stop that.

With the holidays upon us, how about taking your clients out for a drink, a meal a party or a get-together?

The personal contact is an excellent way of bonding and along with your usual marketing and promotional techniques, this is a true customer pleaser.

Let your clients and customers know that you care.

Sure you send a gift basket at Christmas, but how about doing something more personal. Something they will remember.

If you run a business with many customers, too many to take out one-on-one or in small groups, how about setting up a day for a small customer appreciation party? Have finger foods and drinks and invite all of your clients and customers. Show them that you care and appreciate them.

Have an open house. Invite all of your friends, clients and prospects to a full day open house at your business or even a rented-out space. Allow them to pop in any time of the day for some holiday cheer.

For larger organizations with many base clients like realtors or attorneys, cocktail parties or holiday parties are the best. The parties are appreciated and remembered throughout the year. For the small business owner, there is no reason you cannot celebrate the season with your own clients in a similar fashion.

Tom Falco is owner of TheDiscountPrinter.com at: http://www.thediscountprinter.com Custom promotional products and printing.

Link to this article, just copy and paste following code: <a href=http://www.enterprisor.com/article521.html>Holiday Time is Customer Appreciation Time</a>

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