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How Entrepreneurship & Ecology Together Can Protect and Improve Your Bottom Line
by George R. Marshall Now our business decisions determine not just our profit but the survival of our businesses, our communities, and our world. Three bottom lines not one determine a successful business: . Profit . Environmental Benefit . Social Benefit. How can we: Diversify but not lose our focus Broaden our economic base Increase our income, and Provide Benefit to the environment and to society. Question: Who needs to pay attention to the combining of entrepreneurship and ecology? Answer: Owners of small businesseses, online entrepreneurs, managers and executives in large enterprises required to take an entrepreneurial approach in their positions, and staff of private and public enterprises with an ecological focus. Question: What do we need to know and do for example to create a viable small business operation that is ecologically sound and profitable? Question: How might you expand your profit or income centers but not lose your focus? Question: What skills and tools do you require in this day and age to be a successful ecological-entrepreneur? Question: Who are the business consultants supporting ecologically-sound entrepreneurship? For answers to these questions go to: http://class.universalclass.com/secure/312/10965/ One of the major elements contributing to business failure is the lack of entrepreneurial qualities. We need to know where we might be weak and find out how to strengthen ourselves; this can take various forms: training, partnership, and hiring staff. A business plan that does not include considerations of environmental and societal impacts in its planning is deficient. Further, the enterprise that includes these three bottom lines as part of its planning stands a superior chance of survival and success. Dr. George R. Marshall 523 Black River Road, Scotsburn, Nova Scotia B0K 1R0 Phone: 902-351-2137 Email: gmarsh70@yahoo.com Visit http://www.drgeorgem.us/ for information on myself and my writing.
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