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How To Boost Sales During The Holidays
Copyright 2003 Bob Leduc http://BobLeduc.com You can maximize your sales during the Holidays ...even if you have to deal with more intense competition - or if you normally experience a drop in business because your products and services are not commonly used for "gift giving". What's the best way to get the attention of prospective customers and clients during the Holiday Season - and to motivate them to buy from you?... ...Give Them an Irresistible Offer They Cannot Refuse Everybody wants to get a "special deal". Most people don't expect to find one during the Holiday Season. Surprise them with a Special Holiday Offer. Make your Special Offer as attractive as you can afford. The greater its value to customers the more sales it will generate. Here are 5 different offers you can use for almost any product or service. 1. Special Holiday Discount: People don't expect discounts during the Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention - and motivates many prospects to buy. 2. Special Combination Price: Combine several products or services for a price that's lower than the total cost of buying each item separately. A combination offer increases the number of orders you get and the size of your average sale. It increases your number of sales by generating orders from prospects who were only "shopping around". It increases the size of your average sale by motivating buyers to spend additional money to get the "good deal" of your Special Combination Package. 3. Free Bonus: Offer to include a free bonus with each purchase. It doesn't have to cost you very much so long as it has high perceived value to your customer. For example, I recently visited a web site offering special interest travel books. They offered a map of any country as a free bonus with each order. I'm sure the map cost the site owner much less than its perceived value to the customer. 4. Free Fast Delivery: People want to receive something immediately after buying it ...especially during the Holidays. You can motivate them to buy by offering free fast delivery. For example, a company selling personalized desk accessories offers free overnight shipping during the Holidays. 5. Bill Me Later or Bill My Credit Card Later Option: This offer generates many sales you normally wouldn't get during the Holiday Season. It removes the customer's concern about spending too much money right now. Tip: Always include a deadline for your offer. Prospects are more likely to take immediate action when faced with the risk of missing your offer. Advertise Your Special Holiday Offer Your Holiday Offer is short-lived. So use advertising methods that produce fast results. For example, send a brief email or postcard announcement to your customer or prospect list. Place online and off line ads that will run immediately after you place them. Tip for Internet Marketers: Announce your Special Holiday Offer prominently near the top of your home page. Something as simple as the words, "Special Holiday Discount", will grab your visitor's attention and draw them into your web site. Everybody likes to get a "special deal". But they don't expect to find one during the Holiday Season. Surprising them with a Special Holiday Offer will motivate many hesitant prospects to buy. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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